At New Collar Desk, we embrace the New Collar way of work — a future where Jamaicans use Artificial Intelligence (AI), creativity, and innovation to work smarter, grow faster, and lead boldly.
We help small businesses, entrepreneurs, and professionals unlock the power of AI through automation, education, and consultancy services. Whether you're running a restaurant, building a startup, or leveling up your career, we design AI-driven strategies that turn today's challenges into tomorrow's opportunities.
Our guiding light is the Jamaican Dream — the belief that every hard-working Jamaican deserves more than just survival: we deserve freedom, growth, and mobility. That vision shapes every solution we create, ensuring you stay ahead in this new economy.
AI's projected economic impact by 2030
Never miss a sale, booking, or call
Customized for Jamaican businesses
New Collar Desk is your partner in navigating the AI revolution. Our services include:
Industry-tailored automation (from smart chatbots to process optimization) that runs your operations efficiently 24/7.
End-to-end management of your AI initiatives, ensuring they are delivered on time, on budget, and aligned with your goals.
Masterclasses and training sessions to upskill your team in AI, held every first and last weekend of the month.
Personalized AI advisory for entrepreneurs and business leaders, to identify opportunities and craft winning AI strategies.
Each solution is customized to Jamaica's business landscape – blending global best practices with local insight. Let's transform your workflows and unlock growth with the power of AI!
To redefine The Jamaican Dream by helping businesses and people work smarter, build lasting wealth, and embrace every wave of innovation with integrity and courage.
At New Collar Desk, our mission is to equip Jamaican startups, enterprises, and communities to work smarter, grow wealth, and thrive in the future of work. We deliver practical solutions — from technology adoption to project management and education — guided always by integrity, collaboration, and creative courage.
We do what's right, always. Honesty and ethics guide every project, ensuring AI solutions you can trust. Because shortcuts might speed you up, but integrity keeps you standing tall.
We believe in partnerships and community. Your success is our success, and we work with you (and sometimes even with other experts) to achieve the best outcomes.
AI is cutting-edge, and embracing it takes bold creativity. We encourage innovative thinking and aren't afraid to propose out-of-the-box solutions. This creative courage leads to truly transformative results.
"I started New Collar Desk because I believed in a bigger version of The Jamaican Dream — one where success isn't about working harder, but working smarter."
For years, I saw talented professionals and ambitious entrepreneurs burning out, underpaid and undervalued, simply because the systems around them weren't built for efficiency. I knew Jamaica deserved better.
New Collar Desk was born from my frustration as an employee and my determination as an entrepreneur — a place where upskilling within your profession, implementing efficiency, and embracing innovation aren't just buzzwords, but survival tools for growth and wealth.
I wanted to prove that Jamaicans can lead in the future of work, not just catch up to it. That's what New Collar Desk is about: building smarter businesses, unlocking wealth, and giving people the tools to live out their own version of The Jamaican Dream.
— Tashanie Wheeler, Founder
At New Collar Desk, we offer a range of AI services tailored to the needs of different industries and clients. Our approach is visionary yet practical – we customize each solution for the client's context, ensuring maximum impact.
We bring intelligent automation to the hospitality and food industry. Imagine AI chatbots handling reservation requests and answering customer queries instantly, or smart voice agents taking drive-through orders. Even global brands like Wendy's use AI in drive-thrus to speed up service and improve order accuracy – we can implement similar solutions for Jamaican restaurants.
By automating bookings, menu inquiries, and even inventory tracking, your restaurant can operate more efficiently and never miss a booking or an order. The result? Faster service, reduced wait times, and happier customers.
We help healthcare providers streamline their operations and improve patient care. From automated appointment scheduling to AI assistants that help manage patient inquiries, technology can lighten the administrative load on clinics.
Our solutions might include smart scheduling systems, reminder chatbots for patients, or even AI-powered preliminary symptom checkers. By automating routine tasks, clinics in Jamaica can reduce wait times, minimize errors, and allow medical staff to focus more on patient care.
In retail, consistency and personalization are key. We deploy AI solutions so your store is 'open' 24/7 online, providing customer service and information even after business hours.
For your e-commerce platform or retail business, this means improved customer engagement, increased sales, and efficient operations (such as automated inventory alerts or restocking predictions).
Our AI Project Management service means we plan, execute, and oversee your AI integration from start to finish. We make sure your AI projects stay on track, meet deadlines, and deliver real value.
We emphasize change management and team training as part of the project, so your staff is ready to work with the new AI tools. With our guidance, you can integrate AI smoothly and confidently. We follow best practices to integrate AI in a practical and impactful way.
Our AI Education service offers masterclasses and training workshops to empower you and your team. We host interactive classes every first and last weekend of the month that simplify complex AI concepts for non-technical professionals.
Topics range from 'AI for Business 101' to hands-on sessions with tools like chatbots or automation software. By investing in education, you're enabling your team to identify AI opportunities and use new tools effectively. In a business environment where there's a skill gap in digital and AI expertise, our education services bridge that gap.
Consultation service is a one-on-one (or one-to-team) advisory geared especially towards entrepreneurs and small business owners looking to harness AI. We offer visionary yet practical consulting – we'll talk through your business model and goals, and identify how AI can make a difference.
Think of it like having an AI strategist on call. We also advise on ensuring any AI approach is cost-effective and aligns with your values (like integrity and data privacy). For many Jamaican startups, a big hurdle is knowing where AI fits in – our consultation makes it clear and customized to you.
The future of Business cards in Jamaica
Contactless, smart, AI-Powered
NCD Connect provides professionals, entrepreneurs, and organizations with an innovative NFC-powered business card that connects instantly to a customizable landing page. Unlike traditional paper cards, NCD Connect integrates AI-driven landing pages, personal branding, analytics, and chatbot support, making networking smarter, faster, and more impactful.
This solution is designed for Jamaican and Caribbean professionals who want to stand out, connect effortlessly, and embrace digital-first networking.
Each of these services is delivered with our hallmark approach: integrity, collaboration, and creativity. We tailor solutions to each client because we know one size doesn't fit all. As a Jamaican company, we understand the local business culture and infrastructure.
Demystify Artificial Intelligence and discover how it can transform your business and career. From basic concepts to real-world applications in Jamaica.
Jamaican entrepreneurs embracing technology for business growth
New Collar professionals leading the digital transformation
Artificial Intelligence (AI) is technology that enables machines to perform tasks that typically require human intelligence. This includes learning from data, recognizing patterns, making decisions, and solving problems.
AI that can understand and respond to human language
AI that learns and improves from experience
AI that performs tasks without human intervention
AI systems are fed large amounts of data to learn from
The AI identifies patterns and relationships in the data
Based on patterns, AI makes predictions or decisions
AI improves its performance over time with more data
Let's separate fact from fiction and address common misconceptions about AI.
Discover how AI is already being used across different industries in Jamaica and the Caribbean.
Automate repetitive tasks and streamline operations to save time and reduce costs.
AI systems work around the clock, ensuring your business never misses opportunities.
AI analyzes data to provide insights that help you make informed business decisions.
Provide faster, more personalized service that keeps customers satisfied and loyal.
AI tools can augment your existing skills and help you work more effectively.
Understanding AI gives you a competitive edge in the modern job market.
Automate routine tasks so you can focus on high-value, creative work.
Stay relevant and adaptable as technology continues to evolve.
Artificial Intelligence is a powerful tool, but it's only as smart as the humans who guide it. What you put in is what you get out.The quality of your AI results depends on the quality of your input, strategy, and human oversight.
That's where New Collar Desk comes in:
We teach you how to think strategically about AI implementation
We help you automate the right processes in the right way
We guide you to use AI smartly and strategically
Don't just use AI—use it smart. Let New Collar Desk help you harness the full potential of AI with human intelligence leading the way.
Now that you understand the basics of AI and its potential, let's discuss how it can specifically benefit your business or career. Our team at New Collar Desk is here to guide you every step of the way.
Stay updated with the latest AI trends, business strategies, and practical tips for Jamaican entrepreneurs and professionals.
A comprehensive analysis of the key challenges holding back small and medium enterprises in Jamaica, from financing hurdles to digital divides, and the innovative solutions emerging to address them.
Discover how local restaurants are using AI chatbots, automated ordering systems, and smart inventory management to boost efficiency and customer satisfaction.
Explore what it means to be a "New Collar" professional in Jamaica and how AI skills are creating new pathways to success and wealth building.
A practical guide to affordable AI tools that can help small businesses in Jamaica automate tasks, improve customer service, and increase efficiency.
Get the latest articles, AI tips, and business strategies delivered to your inbox. Join our community of forward-thinking Jamaican professionals.
Ready to implement AI and elevate your business? We're excited to collaborate with you on this journey. Whether you have a specific project in mind or just want to explore the possibilities of AI for your organization, we're here to help – in a friendly, conversational way.
You can reach out to us via email or give us a call/WhatsApp. Let's discuss your needs, answer your questions, and find the best AI solutions for you. Prefer to write? Fill out the contact form and we'll get back to you within one business day.
Within one business day
Chat with our AI assistant for instant help
At New Collar Desk, we're passionate about making work more efficient and businesses more competitive through AI. Let's have a conversation about what AI can do for you. Together, we'll turn your innovative ideas into reality and ensure your business thrives in this new era.
We look forward to hearing from you! Let's build a smarter future for your business.